This unique collaboration between Samsung and the award-winning Paris-based design duo Ronan & Erwan Bouroullec blends design and technology into a simple, functional solution.
It makes a bold centerpiece statement with its generous size, while its sleek design delivers an elegant viewing experience no matter where it's placed.
The Samsung Serif TV features a unique I-shaped profile, broadening at the bottom to form a sturdy base and at the top to create a small shelf.
The user interface includes a transition between standby and normal viewing options called "curtain mode". This feature allows users to apply a filter over the content, creating a "curtain" effect.
A woven fabric cover magnetically attaches to the back panel of the television to conceal component connections, ensuring it looks great from all angles.